Music123—Schecter Black Widow—BOM

M123 2009 Catalog

Upon MF's acquisition of Music123 I took over creative direction of the brand. (catalog link above)

Brian Pretchtel photographer. 

J.Kerr art direction and design.

During my MF tenure I was asked to design a limited edition guitar for Schecter. This pulp era comics black widow design resulted.

J.Kerr illustration, pics and design.

Artist/Vendor Promotional Advertising

Various advertisements for artist events sponsored by vendors. Pieces went through rigorous artist and vendor approval stages. I designed all pieces.

Musician's Friend Offstage — MotoSport Apparel — Musician.com

Offstage (Musician’s Friend Lifestyle Catalog) photo shoot. 

Brian Pretchtel photographer. 

J. Kerr art direction and design.

Freelance T-shirt designs for Motosport. Art by J. Kerr. 

Logotype provided by Motosport.

Musician.com was another MF brand positioned to target the  mid to top tier of the market. I developed/designed the logotype and style guide.

Brian Pretchtel photographer. 

J.Kerr art direction and design.

Private Reserve Guitars

PRG was a high end guitar collector’s site to score vintage and rare guitars and amps. Very pricey stuff.

Brian Pretchtel photographer. 

J.Kerr art direction and design.